Link

Hare, Air & The Ads That Inspired SpaceJam

In our latest episode (which can be heard on iTunes, Soundcloud, Stitcher or Google Play), we spoke about how SpaceJam came into existence because of the popularity of a Nike ad that featured Bugs Bunny and Michael Jordan having to team up against Marvin the Martian who was stealing all of the world’s Air Jordan sneakers.

Realizing that this commercial is now over 20 years old and you may not remember$ it, we’ve done some digging and found it to refresh those memories for you!

But this was also part of an overall series of ads that featured the superhero team of Jordan and Bugs – collectively Air and Hare Jordan that debuted as the most popular commercial from Super Bowl 26 and gave the SpaceJam idea a built-in audience.

Has there been any pitch-man in history as successful as Michael Jordan? Probably not. He’s been a part of some of the most memorable ad campaigns for decades and Jordan sneakers are so ingrained in society that it’s hard to imagine a world without people lining up hours in advance just to get the latest pair.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s